A Model Framework for Measuring Enterprise Micro-Blogging Marketing Results

نویسندگان

  • Jinghuan ZHU
  • Aiqin ZHAO
چکیده

As a new form of social media, micro-blogging marketing has became a new choice to more enterprises. At present, Marketers confuse on how to measure and analyze micro-blogging marketing results. According to combine with current situation of micro-blogging operations, The study propose a model for measuring enterprise micro-blogging marketing results based on DAGMAR model. While, methods for measuring micro-blogging marketing would be summed up.

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تاریخ انتشار 2013